"Don Patterson has done a
superb job with web site optimization of our web site.
Through is experience in natural search engine
optimization, he has been able to get us close to the
very top of the big search engines for our most commonly
used search terms. I would highly recommend Don for
search engine optimization services. He offers great
outstanding results at a fair price."
Bill Ruffing
President, Medicaid Information Resource, Inc
www.medicaidresource.com
Feb 15, 2005
Client History
Medicaid Resources approached (via referral) us for optimization
services in June of 2004. At the time, their rankings
were nowhere to be found in any search engine and they
were actively pursuing optimization services, and in
fact, had two other firms similarly engaged. They were
using a submission service and another firm that specialized in
placing/exchanging links.
Our strategy was to stop resubmitting the website and
orienting meta-tags via the submission service and not worry
about obtaining any other than relevant links. We
concentrated on improving the content (and some page
coding) to reflect the most popular keywords potential
clients were likely to use. We were able to place the
client in top 10 rankings in Yahoo within months (and at
the time MSN, which used Yahoo's search algo's). Our
efforts took nearly 8 months before we were able
to achieve top placement in Google, due to Google's
filtering results (quite common for new sites and sites
with heavy SEO activity). In Early Feb of 2005, the
client broke out of the Google filter and MSN, which had
just started their own search algo has also ranked the
company highly.
This company offers a very unique product with very
difficult keywords. They offer financial services to
protect assets of Florida nursing home residents thru
the Medicaid program here in Florida. There is no
definitive term used to find their services and required
that we used broad generic terms, which of course
presented more difficulty in placement and conversions
for slightly off-topic keywords.
