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Topics Covered:
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Basics on the
Internet, - domains, hosting and authoring
This introductory part of the session is designed to familiarize
participants in how the Internet works and what is required to get
started, including a brief history of how the Internet came to be,
what is required to have a website - valuable tips on obtaining a
domain name, hosting and authoring the site. This is
non-technical and designed for a basic familiarization purposes to
establish a firm background before proceeding to the finer points
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Design elements for
optimization and conversions
Successful sites are not only all about high rankings. Site design
towards optimization and conversions into sales is a high priority
for a generating leads or sales. We will show you how to create
content, navigation and design that will help lead viewers into
surrendering their anonymity. These are steps that can be taken now
to increase the revenue or leads generated by your site.
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Search engines and
rankings a longer process
that needs to be started as soon as possible to affect your sites'
higher search results rankings. We will familiarize you with how
search engines work and how you can accommodate them - keywords,
copywriting and other strategies to obtain higher rankings more
consistently.
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Site
promotion strategies for increased targeted traffic
Just concentrating on rankings can cause many missed opportunities to
attract traffic, we will examine other strategies to create new
traffic and income. Effective Pay-per-Click programs that can
gain new clients right away and linking programs for increased
traffic and rankings are examined. We will also discuss other promotional
ideas that lead to traffic and sales.
Try our
tutorial for some ideas on the
topics we will cover
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