web site promotion, optimization and design

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Web Site Tutorial - Our how-to guide for novices
You can follow the breadcrumb navigation above and go from page to page in a logical progression for a quick tutorial on the basic steps and continue on for even more tips and info to make your site get more targeted traffic and better conversions of viewers into customers. The tutorial pages are easy to download/save or print.
We are not giving away the store, here. If you desire to have a web site, this tutorial will give you what you need to know to make the process easier. If you already have a site, and are a decision maker for your company or organization, chances are you have little understanding of the process, this tutorial will help you to make the decisions based on a firmer background of the process.

Get The Basics:

Domain Name
Our primer on how to obtain a domain name and how it all works. Read this and learn what you need to know to find a domain name that works for you and how to purchase it.

Webmaster/Authoring
You can hire a professional webmaster to build and maintain your site - prices vary widely depending on the bells and whistles you employ on your site. You can also do it yourself with simple web authoring programs available everywhere. You can buy templates that give you an inexpensive head start and then simply modify them to fit your needs.

Hosting
Now that you have a domain and a site made up on your computer, you must find a hosting company. These companies provide the servers that are connected to the Internet, You are basically paying them to store your files (web site pages, pictures, etc) in their filing cabinet where anyone in the world can access you.

Advanced tips and info for web success:

Linking
A major part of web success, this is usually done badly - find out how you can make links work for you.

Ecommerce

Make a gazillion dollars sitting in your easy chair...uh huh, sure

More on SEO (Search Engine Optimization)
What the heck is it? Does it work?

Site Promotion
It isn't just all about how high your site ranks in search engines - there are many ways to get your web site in front of potential clients.

Sponsored Listings on search Engines
You cab get immediate results - for a price. Learn how to set up, organize and monitor a campaign for effective results

Usability
Factors that make your website more appealing to consumers - most often overlooked! This is the heart and soul of your success.